The global market for healthy foods and beverages is currently experiencing substantial growth, driven by increasing awareness of the benefits of healthy eating and advancements in manufacturing technologies.
By 2030, the global healthy food market is projected to reach $1.6 trillion, with an annual growth rate of 7.9% from 2022 to 2030.
In 2022, the healthy food market in the United States was valued at approximately $262.4 billion. China, the world's second-largest economy, is expected to achieve a market size of $211.8 billion by 2030, with an impressive annual growth rate of 10.7% during the period from 2022 to 2030.
Other noteworthy geographic markets include Japan and Canada, anticipated to grow at rates of 6.1% and 7.6% respectively during the same period. In Europe, Germany is projected to experience a compound annual growth rate of about 7.1%.
Led by countries such as Australia, India, and South Korea, the Asia-Pacific region is expected to reach a market size of $145.5 billion by 2030.
These figures highlight a significant and growing demand for healthy food, driven by the increasing prevalence of chronic and serious diseases such as obesity, cardiovascular conditions, and cancer. In some Middle Eastern countries, the prevalence of diabetes reaches one in every five adults, with the number of diabetics expected to rise from 33 million currently to around 60 million by 2030. Globally, one in ten adults suffers from diabetes.
In 2019, diabetes directly caused 1.6 million deaths, with 48% of these occurring before the age of 70.
Statistics also reveal that six of the top ten countries with the highest prevalence of diabetes are Bahrain, Kuwait, Lebanon, Oman, Saudi Arabia, and the United Arab Emirates.
Medical studies indicate that the only effective way to reduce the incidence of diabetes involves three key strategies: regular physical activity, maintaining a healthy weight, and consuming a balanced diet.
Obesity, which can be life-threatening, further underscores the critical need for healthy eating. Over 1.9 billion adults aged 18 and over suffer from overweight, with more than 650 million of them classified as obese. Additionally, in 2018, 40 million children under the age of five were affected by overweight or obesity.
The number of people globally suffering from hypertension has doubled between 1990 and 2019, reaching 1.28 billion adults aged 30-79 due to unhealthy eating habits and life pressures. This highlights the essential and urgent need for healthy food, not just as a luxury but as a fundamental requirement for saving lives and alleviating human suffering.