Building on its successful experience in Egypt, Healthy & Tasty is gearing up to expand into new markets across the Middle East, with a primary focus on the promising Saudi Arabian market. The organic, healthy, and specialty food sector in Saudi Arabia is valued at $27 billion, and it is expected that grocery and wholesale sales will surge by 66% over the next two years with the opening of new stores and hypermarkets.

Together, Saudi Arabia and the UAE account for approximately 85% of the healthy food and beverage market in the GCC, making them key targets for our expansion strategy.